Santa to the Sea Half Marathon Expo

The 2 day Santa to the Sea Half Expo is where thousands of motivated, health-minded runners — along with their families and friends — gather before race day to pick up bibs, shop, sample products, and connect with brands they trust. Set adjacent to the beautiful Channel Islands Harbor, Santa to the Sea attracts runners from across the region who are serious about performance, recovery, lifestyle — and supporting businesses that help them feel and perform their best. As a vendor, you’ll be front-and-center with a captive, energized audience that is actively browsing, asking questions, and ready to purchase. NON PROFIT RATES AVAILABLE- EMAILS US AT -santatotheseavendors@gmail.com Why Vendors Love This Expo High-intent audienceComprised of multiple demographics including endurance athletes, first-timers, and active familiesStrong interest in nutrition, recovery tools, apparel, shoes, wellness, tech, travel, and experiencesBuilt-in traffic Every participant must pass through the expo to pick up race packetsConsistent foot traffic throughout the day — not just short rush periodsMeaningful engagementTime for conversation, demos, sampling, and educationOpportunity to collect emails, give coupons, and drive repeat businessBrand visibility beyond race weekendIntegration opportunities in athlete communicationsSocial amplification and content opportunitiesWord-of-mouth inside a deeply loyal running community What Vendors Can Expect A professional, well-organized layout with easy access and set-upSupport from an experienced event team who understands vendor needsSpace options to fit everything from boutique displays to full activation setupsA positive, festival-style atmosphere that makes conversations easy and fun This is more than a race expo — it’s a chance to connect with an audience that values quality, performance, community, and authentic brands. If your product helps people move better, feel better, recover smarter, eat well, celebrate, or live an active lifestyle… they’ll be excited to meet you at Santa to the Sea. For more info, email us santatotheseavendors@gmail.com